LinkedIn is a well-known online network, specifically in the business world. However, if you are a researcher, you can also use it for scientific purposes. LinkedIn can be a great and powerful tool for academics and scientists, using which they can promote their studies and share their scientific findings with peers. There are different ways to increase visibility and reach your article via LinkedIn. This article aims to review different ways researchers can use to promote their articles in detail.
How can a researcher benefit from LinkedIn regarding their academic papers?
You may know that you can use LinkedIn to promote research articles from different aspects. Here are some prominent and potential benefits of this social media:
1- Improving visibility:
researchers can share their scientific findings with a broader range of audiences, thereby increasing their research’s visibility. Consider a published article that is indexed in just scientific databases. In such cases, researchers working in that specific field may see that article. Although this is good enough, imagen the situation. Other Interdisciplinary researchers have read the article. This may lead to an increase in your research citation and improve your work’s credibility and validity.
2- Building new connections:
as mentioned above, when your work attracts the attention of relevant or Interdisciplinary researchers, they may have new ideas regarding your job. So, if these new ideas can be feasible in practice, it may lead to further collaboration between researchers from different fields of study.
3- Sharing knowledge:
by sharing the state-of-art finding in any field, you can help other research communities to know about your work which may help them to create a new framework for their research based on your recent scientific findings. This also avoids doing similar massive works in a field and allows the knowledge to go further.
4- Finding new funding opportunities:
LinkedIn is a social media for business corporations and academic researchers. So, when you publicly share your recent findings in your field of research, you can attract corporations’ attentions who work in the relevant field, and they may offer you funding to do research in their interested subject or even provide a fund for your research field if it is same as their problem.
However, how should you start? In what ways can LinkedIn help academics promote their papers? The following section explains it in detail.
A step-by-step guide to using LinkedIn in practice to promote your academic articles
1- You should start by creating a profile representing your research field and expertise.
2- Add your research papers or video abstracts to your profile
3- LinkedIn has different scientific groups, so your third step would be joining relevant research groups to your research field of study.
4- Interact with other professionals via commenting on their posts or sharing their published content.
5- Actively participate in discussion boards and join public or private research groups.
6- Send private messages to publishers, editors, etc., to build connections.
7- Constantly update your profile and share your latest research updates.
Tips and tricks to promote your research via LinkedIn
No matter you are an author, editor, or researcher, you can use these below-mentioned tips to broaden your audiences and your papers reach more visibility:
Create an attractive and robust profile.
As mentioned earlier, the first step is creating the right profile. In your profile, you can add your speech, classes taught, and any activity you think can properly reflect your scientific background. Including your academic experiences, achievements, and interests can help you to show your connections who you are and what your qualifications are.
It is worth mentioning that when you googled a person’s profile, a short text next to the person’s name appears called a headline. The role of this text is to spark the interest of readers to know more about you. You can write the headline in a way that attracts more researchers. Here are some beneficial tips:
– Describe yourself with proper keywords that are relevant to your academic field.
– It is highly important to be succinct, which means that you should introduce yourself concisely and informally.
– Add your expert status. This means you should represent your expertise to show yourself as outstanding and unique among peers.
– The best thing is that use a tried-and-true formula to write the headline: use three keywords plus the most prominent thing which makes you unique
Always stay connected
When you add someone to your connections, anything they do on LinkedIn, like position change, uploaded posts, etc., will appear on your home feed. You can engage with other researchers’ activities simply by liking or commenting on their updates. By engaging with others’ updates, you can grow your connection, and when you upload your paper, it will be visible to a large number of audiences.
Keep going on your group activity.
There are different types of professional groups on LinkedIn you can join. It can be an excellent way to improve your profile discoverability. You can participate in groups activity by asking relevant questions or respond other questions to introduce yourself as a thought leader in your field of study.
Provide open opportunities for partnership.
Whether you want to get funding for your new research or increase visibility and reach your recent article, you can use LinkedIn as a channel to extend your target audiences you would unlikely have a chance to connect face to face.
Set up a conversation about science.
As you may know, adding your research papers and ideas to your LinkedIn profile will help evolve the production and dissemination of scientific information personally. To whom they may learn you via presenting in their news feed, you can maximize their exposure to your research line by starting a scientific conversation and preparing a comprehensive profile.
Final thoughts
LinkedIn is an exceptional social media platform that researchers can leverage to increase the visibility and reach of their work and even find funding to do their new research. However, to get the best out of this tool, you should first create a comprehensive and attractive profile, highlight your expertise and research field, interact with peers, and grow your connections.
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